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1960 Playboy Ad, Larry Ellman’s The Cattleman, The Adult Western Restaurant, NYC
Image by classic_film
Illustrated 1960 magazine advert of a cowboy riding a horse for The Cattleman restaurant, New York City (the restaurant was closed down in 1989).
Tagline: "Prairie-Size Steaks and the Cattleman’s Cut of Prime Ribs"
Advert text:
"Ask for the Playboy Surprise!"
Published in Playboy magazine, August 1960 – Vol 7. No. 8
Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).
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A bit of history about The Cattleman, from Wikipedia:
The Cattleman was a steakhouse in New York City founded in 1959 by restaurateur Larry Ellman. During its heyday, The Cattleman attracted media attention as an early example of a theme restaurant, and it became the inspirational basis for the musical "Pump Boys and Dinettes."
In his twenties, Larry Ellman became the New York distributor for Automatique, a Danish firm that manufactured Wittenborg brand food-vending machines "similar in appearance and operation to the Automat." Proceeds from the sale of his business enabled him to pursue his first restaurant venture. The Cattleman opened at Lexington Avenue and East 47th Street in Manhattan, New York City, in 1959. Its sales that year reached 0,000 and by 1967 were over ,000,000 a year at the 400-seat restaurant. By 1980 at the latest, The Cattleman was located at 5 East 45th Street, also known as 551 Fifth Avenue, the Fred F. French Building.
By 1972 at the latest, Ellman had additionally opened The Cattleman West at 154 West 51st Street, at Seventh Avenue. The restaurants closed circa 1989.
Starting in 1961, Ellman introduced sing-along sessions every evening from 9 until 2 a.m. led by Bill Farrell. By at least 1968, the restaurant offered "free stagecoach rides around the city" on Saturday and Sunday from 5 to 9:30 p.m.
In 1967, Grosset & Dunlap published the cookbook "The Cattleman’s Steak Book: Best Beef Recipes," a collaboration of the staff of Cattleman Restaurant, food writer Carol Truax, and writer S. Omar Barker. Ellman wrote the forward. Playboy magazine printed the recipe for a house cocktail, the Cattleman’s Cooler, "[f]rom the Cattleman, a Manhattan dining spot that calls itself an adult Western restaurant."
The restaurant was known for the radio slogan "Where you can get your steak rare and entertainment well done."
The 1966 remake of the Western film Stagecoach did part of its publicity at The Cattleman, photographing some of its stars atop a stagecoach there.
Playboy Golf VIP Party – 2008.07.28
Image by Stephen Dyrgas
Tailor James (Playmate of the Month for June 2003) and Dalene Kurtis (Playmate of the Year for 2002)
July 28, 2008
Playboy Golf VIP Party
The Ocean Club
West Vancouver, BC
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